> For the complete documentation index, see [llms.txt](https://help.joinaardvark.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.joinaardvark.com/using-aardvark/discovering-creators-and-brands.md).

# Discovering Creators and Brands

Aardvark is designed to work best when it reflects your real interests — the creators you already trust and the brands you already shop from.

There’s no rush to follow everyone at once. You can start small and discover more over time.

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#### Discovering creators

You can discover creators on Aardvark in a few natural ways:

* Browsing creators by category or interest
* Visiting a creator’s profile directly
* Encountering a creator when one of their deals appears

If you already follow creators elsewhere, starting with those familiar names is often the easiest way in.

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#### Discovering brands

Brands on Aardvark appear because creators have added deals for them.

That means:

* You won’t see random or irrelevant brands
* Every brand you encounter has at least one creator behind it

You can explore brands directly, or simply let discovery happen naturally as you shop.

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#### A note on discovery

Aardvark isn’t meant to overwhelm you with options.

Discovery is intentional, not infinite. Over time, your follows and interests shape what you see — and what you don’t.

You’re always in control.