💁Following Creators
Following creators is how Aardvark works — but it’s meant to feel natural, not like a task.
If there are creators you already enjoy watching, reading, or learning from, you’re off to a great start.
Why following matters
On Aardvark, deals don’t live in a public feed.
Instead, deals unlock when you follow a creator. Once you’re following someone, any deals they’ve added become available to you whenever you’re shopping.
Think of it as opting in to recommendations from people you already trust.
How to follow a creator
You can follow creators in a few different ways:
From a creator’s profile on Aardvark
When browsing and discovering creators
When you encounter a creator’s deal for the first time
Just tap or click Follow, and you’re set.
How many creators should I follow?
There’s no right number.
Some people follow just a handful of creators they really trust. Others follow many across different interests. You can follow or unfollow creators at any time.
Aardvark works best when your follows reflect your real interests.
What happens after you follow someone?
Once you follow a creator:
Their deals unlock for you
You’ll see their deals automatically when you visit supported brands
You’ll always know which creator a deal came from
Nothing else changes — you keep browsing as usual.
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