🤔Affiliate vs Referral Deals
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⌘Ctrlk
Most creator deals fall into one of two categories: affiliate deals or referral deals.
Both work well on Aardvark — and you don’t need to choose just one.
Affiliate deals usually involve:
A unique link or code
Commission earned when someone makes a purchase
These are common with larger brands and affiliate networks. On Aardvark, affiliate deals can appear as:
A promo code
A tracked link
Or both
Referral deals typically involve:
A referral link
Credit, rewards, or payouts tied to referrals
These are often used by newer brands or subscription products, and they work just as seamlessly on Aardvark.
Use whatever the brand gives you.
Aardvark doesn’t require you to structure deals in a specific way — it simply helps surface them clearly and at the right moment.
Many creators use a mix of both affiliate and referral deals.
Regardless of the type:
The deal appears when it’s relevant
Instructions are clear
Attribution is transparent
Users don’t need to understand the difference — they just see a deal from a creator they trust.
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