🤔Affiliate vs Referral Deals
Two common ways creators share value
Most creator deals fall into one of two categories: affiliate deals or referral deals.
Both work well on Aardvark — and you don’t need to choose just one.
Affiliate deals
Affiliate deals usually involve:
A unique link or code
Commission earned when someone makes a purchase
These are common with larger brands and affiliate networks. On Aardvark, affiliate deals can appear as:
A promo code
A tracked link
Or both
Referral deals
Referral deals typically involve:
A referral link
Credit, rewards, or payouts tied to referrals
These are often used by newer brands or subscription products, and they work just as seamlessly on Aardvark.
Which should I use?
Use whatever the brand gives you.
Aardvark doesn’t require you to structure deals in a specific way — it simply helps surface them clearly and at the right moment.
Many creators use a mix of both affiliate and referral deals.
From the user’s perspective
Regardless of the type:
The deal appears when it’s relevant
Instructions are clear
Attribution is transparent
Users don’t need to understand the difference — they just see a deal from a creator they trust.
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