# What is Aardvark? Aardvark is a creator-driven commerce platform where following creators unlocks the deals they’ve earned and intentionally chosen to share. Instead of treating discounts as anonymous, interchangeable coupons, Aardvark ties every deal to a real creator relationship — and surfaces those deals only when they’re actually useful. *** #### The Problem with Traditional Deal Platforms Most shopping tools treat discounts as the product. They scrape the internet, apply random promo codes, and show deals with no context for *where they came from* or *why they exist*. Shoppers waste time. Creators lose attribution. Brands lose trust. *** #### Aardvark’s Insight Creators already drive the best shopping outcomes. People trust creators more than ads, search results, or coupon sites — and they’re far more likely to buy when a deal comes from someone they follow. So instead of scraping discounts, Aardvark organizes commerce around **creator relationships**. *** #### What this Unlocks **For users** * Fewer, higher-quality deals * No searching or guessing * A clear understanding of *who* you’re supporting **For creators** * Proper attribution * Higher conversion rates * A permanent place for their deals to live beyond a single post *** #### The Core Idea On Aardvark, the creator is the value hub. The deal is simply the benefit of following them. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.joinaardvark.com/what-is-aardvark.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.