# What is Aardvark?

Aardvark is a creator-driven commerce platform where following creators unlocks the deals they’ve earned and intentionally chosen to share.

Instead of treating discounts as anonymous, interchangeable coupons, Aardvark ties every deal to a real creator relationship — and surfaces those deals only when they’re actually useful.

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#### The Problem with Traditional Deal Platforms

Most shopping tools treat discounts as the product.

They scrape the internet, apply random promo codes, and show deals with no context for *where they came from* or *why they exist*. Shoppers waste time. Creators lose attribution. Brands lose trust.

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#### Aardvark’s Insight

Creators already drive the best shopping outcomes.

People trust creators more than ads, search results, or coupon sites — and they’re far more likely to buy when a deal comes from someone they follow.

So instead of scraping discounts, Aardvark organizes commerce around **creator relationships**.

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#### What this Unlocks

**For users**

* Fewer, higher-quality deals
* No searching or guessing
* A clear understanding of *who* you’re supporting

**For creators**

* Proper attribution
* Higher conversion rates
* A permanent place for their deals to live beyond a single post

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#### The Core Idea

On Aardvark, the creator is the value hub.

The deal is simply the benefit of following them.